Kawan Duka
Client Info
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Kawan Duka stands by your side, transforming sorrow into cherished memories, guiding you through funeral services and arrangements.
Category
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Brand and Product Design, Mobile App
Goals
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1) Enhancing time efficiency and work effectiveness for both buyers and sellers
2) Addressing Marketing Needs
Role
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UI/UX Designer
Duration
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Design Duration: Aug 2021 - Des 2021
Status
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Done
Credit
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PM/Lead Developer
Ardi
Design
Winny
Aldi
Developer
Kalyst (BE)
Andjar (FE)
Meigara (FE)
Understanding The Challenge
Brand Identity
The client described the previous UI design as quite "emo," characterized by black and white colors. Their brand, Kawan Duka, signifies being a "best friend when you're sad." They were seeking a contemporary, clean, and straightforward UI design that offers exceptional user experiences.
The client described the previous UI design as quite "emo," characterized by black and white colors. Their brand, Kawan Duka, signifies being a "best friend when you're sad." They were seeking a contemporary, clean, and straightforward UI design that offers exceptional user experiences.
User Experiences
Kawan Duka is a recently founded start-up, established in 2021. With aspirations to attract new users and achieve growth, the client sought simplicity in:
1) The registration process
2) Buying and selling transactions, and
3) Ease of product or service editing for sellers.
The clients were determined to make a positive first impression on users from the very beginning.
Kawan Duka is a recently founded start-up, established in 2021. With aspirations to attract new users and achieve growth, the client sought simplicity in:
1) The registration process
2) Buying and selling transactions, and
3) Ease of product or service editing for sellers.
The clients were determined to make a positive first impression on users from the very beginning.
Everybody Deals With Constraints
1) The default user is ‘Buyer’
For user registration, newcomers are initially registered as buyer users. If they wish to become a seller or service provider, they can opt for the seller menu.
2) For institutional services
During this phase, institutional services like ambulance rental and licensing must be manually registered through the Kawan Duka admin. Institutional services are included in the regular sellers menu, without the buyer menu option.
3) Promo not included
The design and implementation for this phase is only for the buyers and sellers proccess.
For Products : Buy - Pay - Send - Complete - Rating
For Services : Order - Service - Complete - Rating
4) Payment and shipping method
The methods align with the provided business flow document.
1) The default user is ‘Buyer’
For user registration, newcomers are initially registered as buyer users. If they wish to become a seller or service provider, they can opt for the seller menu.
2) For institutional services
During this phase, institutional services like ambulance rental and licensing must be manually registered through the Kawan Duka admin. Institutional services are included in the regular sellers menu, without the buyer menu option.
3) Promo not included
The design and implementation for this phase is only for the buyers and sellers proccess.
For Products : Buy - Pay - Send - Complete - Rating
For Services : Order - Service - Complete - Rating
4) Payment and shipping method
The methods align with the provided business flow document.
Defining Value Proposition and Crafting Brand Identity through Color
Building on the client discussions, Kawan Duka has three distinct Value Propositions (VPs). To address the brand identity challenge, my aim was to transform the brand into a symbol of positive companionship. To achieve this, I conducted research to identify colors that evoke feelings of calmness, positivity, and optimism.
Building on the client discussions, Kawan Duka has three distinct Value Propositions (VPs). To address the brand identity challenge, my aim was to transform the brand into a symbol of positive companionship. To achieve this, I conducted research to identify colors that evoke feelings of calmness, positivity, and optimism.
Competitor Analysis
In Indonesia, there is a notable absence of e-commerce platforms dedicated to funeral services, whether in the form of websites or mobile apps. Among the limited options, I identified two websites that offer funeral services in the country:
1) Rumah Duka Heaven:
Rumah Duka Heaven is provides funeral home rentals only.
Rumah Duka Heaven is provides funeral home rentals only.
2) ABADI Funeral Home:
ABADI does not only provide funeral home rentals but also coffins.
ABADI does not only provide funeral home rentals but also coffins.
ABADI not only offers funeral home rentals but also provides coffins. This pattern is evident in Indonesia, where businesses mainly focus on funeral home rentals and coffin sales, particularly within certain religious contexts.
Brand Identity
Colors
When it came to establishing the brand identity, my goal was to shape it into a symbol of positive companionship. I conducted research to identify colors that evoke a sense of calmness, positivity, and optimism. Ultimately, the color that perfectly aligns with the brand is green.
Why Choose the Color Green?
The color green is an ideal match for the Kawan Duka brand due to the following reasons:
1) The color green may positively impact our thinking, our relationships,and our physical health. Green is thought to relieve stress and help heal.
Source: American Psychological Association. Green is good for you. Published 2001
2) The color green might give us an optimism bias when it comes to remembering information.
Mammarella, N., Di Domenico, A., Palumbo, R., Fairfield, B. When green is positive and red is negative : Aging and the influence of color on emotional memories. Psychology and Aging. 2016;31(8):914–926. doi:10.1037/pag0000122
When it came to establishing the brand identity, my goal was to shape it into a symbol of positive companionship. I conducted research to identify colors that evoke a sense of calmness, positivity, and optimism. Ultimately, the color that perfectly aligns with the brand is green.
Why Choose the Color Green?
The color green is an ideal match for the Kawan Duka brand due to the following reasons:
1) The color green may positively impact our thinking, our relationships,and our physical health. Green is thought to relieve stress and help heal.
Source: American Psychological Association. Green is good for you. Published 2001
2) The color green might give us an optimism bias when it comes to remembering information.
Mammarella, N., Di Domenico, A., Palumbo, R., Fairfield, B. When green is positive and red is negative : Aging and the influence of color on emotional memories. Psychology and Aging. 2016;31(8):914–926. doi:10.1037/pag0000122
Proposed Features
Simplicity for Both Buyers and Sellers
1) Buyer
This platform effectively streamlines the process of ordering funeral goods and services.
2) Seller
Effortlessly selling products and services with simplicity.
1) Buyer
This platform effectively streamlines the process of ordering funeral goods and services.
2) Seller
Effortlessly selling products and services with simplicity.
Efficiency for Both Buyers and Sellers
1) Buyer
Placing orders for our bereaved family or friends who may be pressed for time due to their grieving process.
2) Seller
Adjust product information and swiftly transfer your revenue into your pocket.
1) Buyer
Placing orders for our bereaved family or friends who may be pressed for time due to their grieving process.
2) Seller
Adjust product information and swiftly transfer your revenue into your pocket.
Inclusive Diversification (Across All Religions)
Accessible to individuals of all Indonesian religions, offering a range of diverse categories.
Accessible to individuals of all Indonesian religions, offering a range of diverse categories.
Design Story
Design
Subsequently, I developed the design using the design guide I had prepared and the insights I had gained. (view understanding point)
Subsequently, I developed the design using the design guide I had prepared and the insights I had gained. (view understanding point)
1) Simplicity for Both Buyer and Seller
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2) Efficiency for Both Buyers and Sellers
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3) Inclusive Diversification (Across All Religions)
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Visual Style Guide
